This is the Facebook company page for the Real Estate company I worked for. I discovered that localized content worked great. So did posts about investing and simple sales posts. Cross-posting to Facebook groups added a reach of over 200,000 profiles per post.
This is the company profile that we used. I wrote the copy to appeal to an upscale market and designed it be attractive and readable.
A for sale sign that I designed to place in front of the houses that we were selling. I tested this sign against one with a white background and this one worked better.